Talking with a new client the other day she asked me whether anyone else was saying their clinic was feeling a bit wintery, when she explained to me what that meant I identified it as in need of a freshen up, both decor wise and system wise کربوکسی تراپی زیر چشم. So as I was reading the list of features for an issue of NZ Beauty the heading Body By using, Detoxification, Diet and Fatty tissue — what’s new? Endured out to me, but not as you may expect.
It minted me our bodies can be paralleled to your businesses, or if you like the other way around. When was the last time you detoxed your business? Have you ever thought to flush out the toxins naturally and safely from your Clinic? Think about doing a detox of your management style and systems… could your Clinic spending go on eating better? Are you actually spending your profit on the right things for your business and you? You may not need that new footwear for women or boots, or could the money go to getting the outside of your clinic or salon water blasted and freshened up with a riff of paint?
We can all probably relate to our bodies being a bit sludgy, slow and downright tired — you know that feeling we as business owners know too well as the staleness of the same old day in day trip and in need of a good long holiday to charge the batteries and freshen up. We know there is a definite need to purge our system of the sapping toxins and bugs that plague us when we don’t look after ourselves as well as we should.
So here’s the purpose, I thought terrible… if we need to execute a detox in our bodies regularly (and we should! ) then we should do the same for our businesses.
I challenge you to ask yourself… does MY business require a detox? Could it do with a new diet and shape? Maybe it just needs a minor clean up or a major cleanout?
I would claim that all businesses could benefit from a check-up and a detox of sorts… from being why not a little stale, fat and tired to the very not fit, sludgy and almost needing some form of hospitalisation to nurse it back to good health. A little dramatic I know, but think about your business… on a scale of one to ten where would you rate it for state of health? One meaning get me to the hospital quick, and Ten being it could run two marathons in a line because it’s very healthy and at the top of its game?
If you’re having troubles establishing an accurate rating for your Clinic try measuring it against these four areas below…
Client Care Systems: Consider some of the lifetime value of your client? This is where you calculate how much each client is worth to you over the time they are litigant (average 3 yrs). Do you have a standardised topic proof easy to use system for taking good care of these clients to keep the returning regularly and having them not even considering a big change of salon or clinic? If you don’t have anything standardised for taking good care of your clients, a detox and/or refresher is in order.
Team: Are you pleased with your team? Do they love coming to work each day? Are they always motivated for more information and grow your business all the time? Think about how they treat their clients? Are you pleased with their client care standards? Could your team do with a detox too? It may surprise you to know that generally the way your team acts and displays their attitude is a representation of how you as the owner and leader acts and displays your attitude. Many owners are waiting and hoping that their team will vary… and many team members are hoping and waiting for the proprietor to change. Take a look at how you view and do things, execute a detox and make the first proceed to change and watch your team transform into the people you really want to work with.
Financials: Are you in control of and managing your financials efficiently… or do you hope and hope that there is some cash left at the end of the week… This area tends to be the most neglected and in definite need of a detox in many salons/clinics. A detox includes understanding the basic principles of your P&L or as it is now known… your Statement of Financial position. Also needing attention for many clinics is the area of KPI’s and measurements of results against targets set. Also knowing your most profitable services, managing your pricing structure, taking care of cash flow and your earning are all important tasks for the modern day clinic owner. It just takes systems and a basic understanding of your location financially in your business that enables you to project to where you want to be.
Marketing: Do you advertise? Think about Newspaper, Radio, Yellow Pages? Possibly fliers, paper prints beyond the clinic, Newsletters etc… If so do you measure the results of these? Many clinics think that marketing is about putting ads in the local paper or sending a photocopied newsletter to their client database… many owners spend good wages on ads and advertising without measuring the success or failure of the promotion. Detox your Marketing, plan for results and test the market and measure everything so guess what happens works for you and what doesn’t.
There you have a good begin detoxification your clinic…. you opt for what type of detox you need, is it a quick simple cleanout that alterations your systems and improves your bottom line or do you need a full detox program where you study all facets of your clinic with view to cleaning out, refreshing and improving all the functions to manufacture a higher performing unit.